Tuesday, July 18th – 2:00-4:30 p.m. FREE with full conference registration.
Workshop registration required.
It’s been twenty years since Bob wrote his first “Innovations in Annual Giving” book for CASE. Much has changed since, but much remains the same. Bob has provided an introduction to annual giving at CASE fundraising institutes for more than two decades. Come and get your annual giving overview — a great foundation for the conference sessions that will follow!
Take-away learning outcomes from this workshop will include:
◾ An overview of an annual giving program’s role in engaging a broad base of support, prospect identification and segmentation, and subsequent donor relationship pipeline development;
◾ A discussion of traditional, new and emerging annual giving fundraising methods and channels, from the author of three CASE books on “innovations in annual giving;”
◾ A collection of examples of annual giving case for support messages that resonate (and why) with their audiences;
◾ Essential metrics for measuring and evaluating annual giving program success in a multi-channel world;
This annual giving orientation is ideal for new members of the team (or those in need of a refresher). What do pipelines, pyramids, “the wave,” Starbucks, Cheerios, and Michael Bloomberg all have to do with annual giving and a broad base of support? Bob will provide an overview of the institutional reasons for annual giving, the fundraising channels in use today, case for support messages that resonate (and with which audiences), and the metrics that define annual giving success.